High-Velocity Evolving Businesses choose Salesforce over SugarCRM
And the Software Developers are noticing that too
by Lazar Chacharov
Finding the best CRM (Customer Relationship Management) solution for your business can become a daunting task, considering the many solutions on the market. When you start a search, the two most popular names you will frequently encounter are the Salesforce CRM platform and SugarCRM.
Both CRM solutions have advanced features, competitive pricing plans, and intuitive and easy-to-use interfaces, so choosing between the two can indeed be a challenge that every (especially new) business can encounter.
SugarCRM is an open-source cloud-based CRM software that facilitates businesses and helps them to deliver an excellent customer experience by allowing them to tweak it to fit their needs.
Organizations can use this CRM software to integrate the work of marketing, sales, and customer service teams, providing a unified solution to customers. Sugar CRM has a solid number of features that offer insights into customer behavior, allowing companies to predict the future outcome of their strategy or campaign accurately.
Salesforce CRM is a market-leading platform connecting your Sales, Commerce, Customer Service, Marketing, and People.
Organizations use Salesforce CRM to attract more buyers, win new customers, deliver exceptional customer experiences, respond to customers faster, and automate time-consuming tasks by developing custom apps. Salesforce CRM platform is scalable and adaptable, allowing it to be embraced by businesses of all sizes and scales, constantly developing and adding new features, and allowing easier integrations with other business-critical solutions and partner ecosystems.
Salesforce is winning the CRM game
The sheer number of features, third-party integrations, and add-on options makes Salesforce’s CRM ideal for small or large businesses with diverse, even more critical, high-velocity evolving needs.
SugarCRM offers extensive customization, but the platform's management also requires specialized expertise. Compared to Salesforce's relatively straightforward administration and customization effort, this is a significant downside, effectively eliminating any subscription/license cost advantages of SugarCRM.
Both CRM platforms have been on the market for over 15 years, coastally improving and growing, competing for the top spot in the industry.
It was a close race in the first decade of their existence, but in recent years Salesforce has cemented itself as the best value CRM platform. Market share numbers are more than obvious. SugarCRM is not even in the top 5 CRM solutions, with a market share below 1%.
For the eighth consecutive year, Salesforce has been ranked as the number one CRM provider by International Data Corporation (IDC) in its Worldwide Semiannual Software Tracker. The overall improvement of the platform has been noticed and acknowledged by many of its users and new customers who choose to start using it or migrate from other CRM platforms.
The Software Developers are also following the market trends
The Software Developers are also tracking the market share trends, so it does not surprise that many SugarCRM developers are actively looking to expand with Salesforce competencies to stay relevant in the talent market and win along Salesforce.
And also no surprise that niche companies like codeSTREETS, which are 100% dedicated to Salesforce, are seeing significant interest in software developers joining, supporting their journey of global career growth.
CRM Market Share by Salesforce